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In 1958, well before American companies
were sourcing from India, John Bissell left his position as a buyer for
Macy’s New York to work as a consultant for the Ford Foundation in order
to develop India’s export potential in its emerging textile industry.
What Bissell discovered was a village-based industry with a profusion of
skills hidden from the world.
Determined to showcase Indian handloom textiles while providing
equitable employment to traditional artisans, Bissell established
Fabindia in 1960 in order to fuse the best aspects of East/West
collaboration.
Fifteen years later the first Fabindia retail store was opened in
Greater Kailash, New Delhi with a range of upholstery fabrics, durries
and home linens. By the early eighties, we started producing garments
made from hand woven and hand block printed fabrics.
Over the years the focus of Fabindia's
marketing shifted from exports to the local Indian retail market. What
started as an export house has today become a successful retail business
presenting Indian textiles in a variety of natural fibers, and home
products including furniture, lights and lamps, stationery, home
accessories, pottery and cutlery. Extending this partnership to
the farmers in rural areas, Fabindia launched its organic food products
range in 2004. Fabindia Sana, the company’s authentic bodycare products
range is also being launched at all Fabindia outlets.
Fabindia sources its products from over
15000 craft persons and artisans across India. We support the craft
traditions of India by providing a market and thereby encourage and
sustain rural employment. Today we have retail outlets in all major
cities of India - 105 at last count - in addition to international
stores in Dubai, UAE; 3 stores in Bahrain; Doha, State of Qutar and
Rome, Italy.
The Fabindia Head Office is located in
New Delhi at :
Philosophy
Fabindia was founded with the strong
belief that there was a need for a vehicle for marketing the vast and
diverse craft traditions of India and thereby help fulfill the need to
provide and sustain rural employment. We blend indigenous craft
techniques with contemporary designs to bring aesthetic and affordable
products to today’s consumers Our
endeavor is to provide customers with hand crafted products which help
support and encourage good craftsmanship.
Our products are sourced from
villages all over India. Fabindia works closely with artisans by
providing various inputs including design, quality control, access to
raw materials and production coordination. The vision continues to be to
maximize the hand made element in our products, whether it is handwoven
textiles, hand block printing, hand embroidery or handcrafting home
products. Products :
The major portion of Fabindia’s product
range is textile based. Non- textile introductions to this range are
Home Products (introduced in October 2000),
Organic Food Products (introduced in July 2004) & Fabindia Sana
– Fabindia’s range of authentic bodycare products (introduced in March
2006).
The textile-based product range includes ready-to-wear garments
and accessories for men, women, teenagers and children; bed, bath, table
and kitchen linen; floor coverings, upholstery fabric
and curtains. Cotton, silk, wool, grass, linen and jute are the
basic fibres used.
The Home Products range carries furniture, lighting, stationery,
tableware, cane baskets and a selection of handcrafted utility
items.
Fabindia Organics carries several types of cereals,
grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves and
herbs.
Fabindia Sana,
Fabindia’s range of authentic bodycare products includes soaps,
shampoos, hair oils, pure oils, moisturisers, body scrubs, face packs,
hair conditioners & special skin care products.
Holding these major product lines together is the company’s commitment
to the rural and crafts sectors of India.
Business : Fabindia started as a
wholesale export company and has since successfully established itself
as a major retail player in the Indian market. Corporate, resorts and
hotels are serviced through a dedicated Institutional Sales and
Marketing team.
Fabindia’s first retail store opend in New Delhi in 1976. Today,
Fabindia has 105 retail stores across India; Dubai, UAE; 3 stores in
Bahrain; Doha, State of Qutar and Rome, Italy.
The product range consists
of garments for men, women, children and infants; garment accessories;
home furnishings – bed, bath, table and kitchen
linen, upholstery fabric, curtains, floor coverings and a range
of non textile products like furniture, lights, lamps and
stationery. In addition to handcrafted clothing and home
furnishings, Fabindia’s product line includes organic foods
and body care products.
Fabindia was awarded “Best
Retail Brand” in 2004 by The Economic Times of India. In 2004, Fabindia
was featured as part of a CNBC special TV report on India.
Store
Timings: 10:00 am to 8:00 pm; Open all days of the week
Connaught
Place
B-28, Upper Ground Floor,
Inner Circle,
Connaught Place,
New Delhi - 110001;
Ph: +91-11-41513371, 72, 73, 74
Connaught Place -2
N-5, Radial Road – 1,
Connaught Place,
New Delhi 110001
Ph: +91-11-43528642, 43
Dwarka
Centric Plaza, 1st Floor, Plot No. 8,
Sector -11, Pocket - 4, (MLU) Dwarka,
New Delhi - 110075
Ph: +91-11-42770251, 2, 3
Mumbai
Ghatkopar
R- City Centre, Shop no. S-39
2nd floor, L. B. S. Marg
Ghatkopar (W)
Mumbai- 400086
Ph:+91-22-67702341.
Goregaon
M/s. Oberoi Mall Private Ltd.
S-25, Second Floor, Oberoi Garden City
Off. Western Express Highway
Goregaon (East), Mumbai - 400063
Ph: +91-22-28429272, 42182000
Inorbit Mall
F-2, First Floor,
Inorbit Mall, Link Road
Mind Space, Malad (West)
Mumbai - 400064
Ph: +91-22-66419955, 28779977
Juhu
Mahran, Plot #16,
Junction of Samarth Ramdas Marg &
Gulmohar Cross Road No. 12,
Juhu Vile Development Scheme,
Vile Parle (W)
Mumbai.
Ph: +91-22-26206339
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